Presentation of Information
#1: Purpose
Häagen-Dazs’ purpose is to present information of its company and product offerings to its viewers through its website. Some of this information includes store locations, types of products, ingredients, etc.
#2: Visual Appeal / Audience
Häagen-Dazs’ website appears to target the masses as its brand is well-known among common households. The website is filled with lots of content for the common person to learn more about the company and its products. Another example will be their ongoing promotions such as their latest Luscious Belgian Chocolate ice cream Carnation Cake limited offering for this year’s Mother’s Day.
#3: Accuracy / Credibility
Häagen-Dazs’ philosophy is engrained in their website with its tagline “Devoted to the Highest Standards”. They talk about their long history dating back to 1961 where their founder Reuben Mattus dedicated his life to making the world’s best tasting ice cream
Site Design
#4: Starting Point / Navigation
The navigation journey through Häagen-Dazs’ website can be described as well-thought out. The navigational panel is on the top left hand corner with a huge drop list beginning with ‘Contact’, ‘Ingredients’, ‘Flavours’, ‘Products’, ‘Creations’, ‘Our Brand’, ‘Share’ and ‘Home’. On the contrary, the elements in the drop list should have ‘Home’ ranked first. They should also limit the tabs available to five instead so it will reduce the amount of content for viewers to digest.
#5: Layout & Placement of Elements
The layout of the website is very clear and distinct. Through the pages, it is often divided into grids of images with its respective categories of content. The neat organization of the content is well-commended. An example is if one were to go to the ‘Products’ category, the webpage has been compartmentalized into ‘Pints’, ‘Mini Stickbar Multipacks’.
#6: Loading Speed / Search
The loading speed of the website is smooth and easy to peruse through the pages. However, the search option could be improved with hints and prompts to counter spelling errors or typos.
#7: Readability / Color
There is a common theme if one were to notice through the pages of Häagen-Dazs’ website. It is their signature Burgundy color alike to their brand logo and also displayed in their product packaging.